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5.6m viewers have tried catch-up TV |
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| Pascale Paoli Lebailly, on 09-10-2008 |
Catch-up TV is attracting more and more viewers in France. According to Médiamétrie’s latest Global TV study, 5.6 million viewers tried one catch-up TV offer among those available between April and May 2008.
The figure represents 40% growth compared to the 4 million regsistered
by the end of 2007. More widely, 55% of French viewers have at least
once followed a TV programme after its first TV broadcast. Whether it
is with VCR or Catch-up TV such as Canal+ à la demande or M6 Replay,
Médiamétrie also says that nine per cent of French people aged 15+ have
already watched live TV on their PC. Among them, Médiamétrie has made a
classification into two categories : the “Télé-Streamers” who are
mostly young men and represent 11% of the population and the
“Télé-stockeurs”. Younger and less numerous (6.5 % of the population),
they’re consuming videos stocked on their PC after they have missed the
live broadcast.
© Rapid TV News 2008
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